Domain Name Ownership

Domain Name Ownership


Why Have a Domain Name?


Having a domain name for yourself or business is a personal choice, but there are benefits for operating with a domain name and some items to watch out for.

Benefits

Branding

By having a domain name for email, website and general communications you are telling the world who you are.


Exclusivity

No one can have the same domain name as you. Example: gmail.com is a Google domain, you might use it but know one else can setup gmail.com domain name as Google operates this exclusively.


Flexibility

You can choose what services to operate for email, websites and databases (CRM). You may also choose the technical service provider you want to work with.


Domain Name Gotchas

Ownership

No one actually owns a domain name, it is a service you pay for on a re-occurring basis.

Choose names wisely

Keep it simple and sweet, but check no other person or entity operates a domain name that could be yours mis-spelt accidentally to avoid customer confusion or lost business. Its worth while booking a time with a technical person who understands domain names and branding/exclusivity methods.

There are many variants of a domain name

You may want to put your thinking-hat on as it can get expensive protecting your domain name buying similar domains. the more unique while being simple to communicate your domain is, the better it is for your bank balance, branding and internet search results.

Examples: (4x domain name rental example)
my-business.com
my-business.net
my-business.co.nz
my-business.nz

But a unique name might be my-business-unique-name.com and provided nothing too similar for spelling is already active, you will have a winning domain name.


Choose a technical support person

Not all technical persons are equal, some are better than others. Website designers are good at feel and look websites but have less time for domain security or domain planning.
The main goal while having a domain name is to act like a polite digital citizen, if you don't do the things required to operate a domain name securely, then you become part of the growing issue with malware and phishing emails as your domain name will be used to abuse other internet users.

Always protect your domain name, it should be registered under your own private details so that in the event your technical person has an accident or their business closes, the next technical person can help you reset access to the domain name and re-establish any services you may need.


Not everyone needs a domain name

You might only have a few customers that make up your day-to-day business. What ever the reason, a domain name is unique, its a personal choice and is part of your online identity.

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